“Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities”: “Brand translation to equity from ‘CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations”

Abstract The relationship between ‘CSR and Brands to the sustainable business environment coupled with climatic changes environmental issues; ‘while emphasizing potentials of from brand reputation translation equity as a tool for mitigating climate change mitigation enhancing corporate financial performances has been extensively presented. A value – based dimension becomes clear realizing link connection ‘CSR, association recognizing key constructs equity. high R 0.9753 implies by adopting which enhances translates equity; corporations, companies organizations can use strategic increased profitability returns. It is extremely significant companies, firms corporations take cognizance recognize its roles promoter, gaining customer loyalty, Finally, relevant models novel proposed have presented extensively; ‘giving insightful delineation this crucial subject stressing need also look beyond rather giving complimentary treatment consideration. built imbibed in model be driver abate change, gain loyalty enhance performances.